“A grower is really a steward to the land. As a grower, I take that to be true even as I have moved vertically into packing and distribution.”
– Skip Foppiano
Owner, Morada Produce
The Morada Way
Growing delicious produce has long been a Morada family affair. Our farm has been cultivating premium crops to grow fresher, safer and more delectable produce for over three generations. This dedication to our craft is our way of delivering freshness from our farm, to your family.
At Morada, we know that growing the freshest produce begins in the field. That the process shapes the yield and that people perfect the flavor. It means thoughtfully cultivating with our footprint in mind. Our approach is simple, be consistent, forward-thinking and take every step with genuine intention.
We believe this is what sets us apart. In the growing of food with both care and craftsmanship. In giving back to our shared grower community and in the creation of moments that make the everyday so special. For us, this pursuit of perfection is the only way. The Morada Way.
The Morada Story
Family owned and operated by the Foppiano family, Morada Produce is owned by Henry J. (Skip) Foppiano III. Skip’s dedication and respect for his family’s farming traditions grew from generations past, beginning with his great grandparents Giovanni and Caterina Foppiano. Giovanni and Caterina moved from Italy to California in 1849. One of the earliest settlers in the Waterloo area in Central California, Giovanni planted one of the first orchards in the region. Growing up within a farming culture, Skip was inspired to carry on his family’s traditions, bringing the same passion to farming as his father, Henry J. Foppiano, Jr. and grandfather, Henry J. Foppiano Senior, before him. The knowledge Skip gained, the relationships built, and his careful stewardship of the land he owned, are a testament to the honest and thoughtful way he has grown Morada Produce over the years.
Morada Produce is located adjacent to one of the family-owned walnut orchards. The Foppianos are still very much a part of the day-to-day management at Morada Produce. Skip’s extensive knowledge of farming and production continues to guide the design and technological improvements of the impressive facilities. While Lynette, Skip’s wife of over 30 years, created almost all of the artwork for the well-known Morada Produce cherry labels. The Foppianos have successfully transformed their business into one of California’s largest packer/shippers of cherries, onions, and bell peppers. During peak production times, growers and customers will see Skip in the field, on the packing line, and interacting with production staff. His commitment to servicing clients’ needs ensures a positive experience and outcome for both grower and customer.